The race is on among telecommunications firms to roll out modern 3G and 4G networks that can handle consumers’ seemingly insatiable demand for data services. Competition is fierce not only in the United States and Europe, but also in the Middle East, as highlighted here and here.

As mobile network operators grapple with the proliferation of smartphones and the corresponding spike in demand for mobile broadband, the concept of network optimization is becoming increasingly important to telecommunications firms. Optimization is the industry term for improving network coverage, and ensuring that customers don’t suffer dropped calls or other connectivity issues. The customer retention problems faced by AT&T when Verizon started supporting the iPhone highlight the critical importance of network optimization.

In September 2011, Dunia Frontier Consultants prepared a comprehensive report on network optimization, conducting interviews with 20 leading mobile network operators in the United States, Europe and the Middle East, as well as market-leading firms that provide optimization services to those operators. The survey yielded significant insights into the challenges inherent in managing complex networks, how mobile operators approach optimization, and the opportunities in the market for optimization services and tools moving forward. Perhaps most importantly, the survey underscored that the transition to 4G is clearly a source of focused preoccupation for mobile operators, and is creating a need for new and innovative solutions in the optimization space.

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Posted on Monday, October 17th, 2011 at 7:31 pm